Customer Success Story
CSBP Fertilisers
About CSBP Fertilisers
CSBP Fertilisers provides a number of services to the Agriculture industry; particularly in Western Australia where a large number of customer accounts require the company’s expertise for farm nutrition management.
CSBP’s DecipherAg app is just one of the business’s innovative farming decision support products providing growers and agronomists with the data, knowledge and tools to optimise yield and secure a return on investment for their hard work at the paddock level. The app allows customers to record their location geo-coordinates against gathered sample information, lodge samples for analysis directly from a mobile phone, view sample results and trends, NDVI satellite imagery and much more.
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The challenge
CSBP’s process for collecting data to place into DecipherAg was proving cumbersome for account managers. Customers were time poor or didn’t have easily accessible digital records of the details needed to inform future paddock plans. For the business, this method of data collection was limiting the amount of customers that could be serviced. CSBP required a solution that alleviated the time-consuming process for the team and the customers, also enabling them to service more customers in a timely and efficient manner.
"Our relationship with DAS has helped us increase our efficiency within the business, particularly for DecipherAg"
- Graham Murray
Agtech Services Manager, CSBP
Why DAS?
DAS’ crop data allows CSBP to access and assess yields from previous years to establish whether or not that goal is achievable and sustainable for that farm. This, in turn, allows CSBP’s team to have more meaningful and informed conversations with customers.
“The improved insights we have thanks to the historic crop data means that we can have more informed conversations with our customers around yield, which is a really tricky thing to measure,” said Graham.